Outlining some media content examples reigning today
How has the internet made media development more inclusive? - keep reading to discover.
In the present day, online platforms have made it considerably simpler for everybody to develop and distribute content. Formerly, creating material for a large audience required connectivity to a series of important resources and funding. Presently, with the use of smart devices and common digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be easily developed with just a couple of basic gadgets, in addition to reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, implying that social media has created a space for underrepresented communities to share their narratives.
The rise of online content has entirely changed what is implied by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media model. Normally, a small group of experts, such as newspaper editors or broadcasters, who would produce content for big audiences who mostly just consumed it. Nevertheless, today, with the help of the internet, the face of media has seen considerable change, making the usage and accessibility of media a lot more open and interactive. With access to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as easily as they can consume it. Social media has allowed anyone to contribute to public conversations, rather than just the major media companies therefore as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread across millions of user narratives around the world.
In the digital media landscape, click here what we see online is largely determined by algorithms which are formed by our online habits. Each social media platform utilizes its own automated system to propose new content and recommend product that will attract the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can limit the areas of media that individuals are subjected to, producing more segmentation and prejudice among users around social issues. Those who are associated with media creation, such as the founder of the fund that has stakes in Sky, for instance, would acknowledge the impact of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user created content in the media landscape.